BARNS & BRANDS is a globally operating agency based in Düsseldorf, Germany. We draw together passion for good business, strong branding, beautiful design, powerful communication and effective performance with a profound respect for quality horsemanship. 

Our core team is not only made up of riders and horse owners, we are media professionals and journalists, too. As such, we have created campaigns for L´Oréal, BMW, Deutsche Bank and many more. We are active in the US and in Europe and work together with a global network of specialists in the areas of Marketing, Sales, web-development, Design, e-Commerce, SEO, Social Media and Customer Service. 

We create strategies, realize ideas and crafts unique brand experiences to grow your business and take your mission to the next level.


It all began with a colt and a trip to California... 


“Even though I had been around horses since my early childhood, I knew that my level of experience didn´t necessarily set me up for success with training a six-month-old colt when Shasta came into my life in 2010. My research for concepts and methodologies led me to California... 

I spent the summer of 2011 at Atwood Ranch Naturally where I first learned about Young Horse Development and found the skills that would benefit our partnership.

What I learned about horsemanship, I learned first and foremost from horses - and the wonderful people and horsemen I encountered in California and across County Roads throughout the US. The most valuable lesson for me was understanding that a lifetime would not be enough to learn and comprehend all that there is to know about horses.  

Now, what I learned about business, I first and foremost learned from my days in news journalism and TV broadcasting, as well as more than a decade in sales & marketing for Mediagroup RTL/Bertelsmann.


Successful business and good horsemanship have a lot in common, certainly more than meets the eye. 


The experience at Atwood led me to founding BARNS & BRANDS in 2014 to combine both my skills in business & communication with the deep respect and passion I have for good horsemanship.


Martina Vogt, Owner & Founder